Unlocking Business Growth Through Marketing Strategies | with Lisanne Murphy

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Lisanne Murphy, founder of Lumina Growth Lab, about unlocking business growth through innovative marketing strategies. They discuss the importance of understanding the customer journey, the psychology of buyers, and how to navigate the evolving landscape of AI in marketing. Lisanne shares insights on creating effective content, common marketing mistakes in B2B, and her personal journey of optimization and growth.

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Takeaways

• Businesses have untapped potential for growth through marketing.
• Understanding the customer journey is crucial for effective marketing.
• Relevance and presence on multiple platforms are key to staying top of mind.
• Leading with value in outreach can differentiate you from competitors.
• AI is reshaping how consumers search for information about businesses.
• Diversifying marketing channels is essential for resilience.
• Content should be broadly relevant to reach a wider audience.
• Focusing on outcomes rather than products is critical in sales.
• Personal optimization can enhance professional performance.
• Sleep optimization is a key factor in personal growth.

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Titles

• Unlocking Business Growth Through Marketing Strategies
• The Importance of Understanding the Customer Journey
• Navigating the Psychology of the Buyer

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Sound Bites

• "Businesses often have blinders on for growth."
• "Relevancy is super important in marketing."
• "Leading with value is very important."
• "Diversify your marketing channels."
• "People buy outcomes, not products."
• "My 1% edge is optimizing my sleep."

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Chapters

[00:00] Unlocking Business Growth Through Marketing

[05:11] Understanding the Customer Journey

[11:13] The Psychology of the Buyer

[14:38] Navigating AI in Marketing

[18:15] Creating Effective Content

[20:33] Common Marketing Mistakes in B2B

[24:17] Personal Optimization and Growth