Mastering the Ad-Tech Game | with Ari Paparo

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising, the dominance of Google, and the impact of AI on the industry. They discuss strategies for B2B companies, the role of podcasting and social media in advertising, and common mistakes to avoid in ad tech. Ari shares insights from his career and his new book, 'Yield', which explores Google's journey in the advertising space.

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Takeaways

Ad tech has evolved significantly since the 1990s.
Google's acquisition of DoubleClick was pivotal for its ad tech dominance.
Digital advertising is increasingly replacing traditional methods.
AI is changing how consumers search for information.
Content creation is crucial for optimizing AI rankings.
B2B companies should focus on data hygiene and effective tagging.
LinkedIn is becoming more important for B2B marketing.
Podcasting can be a cost-effective way to build brand awareness.
Social media strategies should consider the right influencers.
Understanding the trade-off between control and performance in ad tech is essential.

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Titles