Sales Skills
August 6, 2025

The Psychology of Motivation and Decision-Making | with Dr. Mary Odafe

In this episode of the 1% Edge podcast, Carlos Nouche and Dr. Mary Odafe delve into the psychology of motivation, decision-making, and the parallels between sales and therapy.
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In this episode of the 1% Edge podcast, Carlos Nouche and Dr. Mary Odafe delve into the psychology of motivation, decision-making, and the parallels between sales and therapy. Dr. Odafe shares insights from her expertise in motivational interviewing, emphasizing the importance of understanding values and facilitating change. The conversation explores how intrinsic motivation drives behavior, the challenges of resistance to change, and the significance of self-compassion in personal and professional growth. Dr. Odafe also shares her personal journey, highlighting the influence of her immigrant background and the lessons learned along the way.

Takeaways

  • Motivational interviewing is a powerful technique for facilitating change.
  • Helping people arrive at their own conclusions is more effective than pushing them.
  • Understanding values is crucial in both therapy and sales.
  • Resistance to change often stems from a lack of readiness or alignment with values.
  • Intrinsic motivation is key to making lasting changes.
  • Sales is about asking questions, not making statements.
  • Building rapport and trust is essential in any helping profession.
  • Self-compassion is important for personal growth and success.
  • The journey of self-discovery is ongoing and complex.
  • Everyone has the potential to influence others positively.

Titles

  • The Psychology of Motivation and Decision-Making
  • Unlocking Change: The Power of Motivational Interviewing
  • Sales and Therapy: A Journey of Understanding

Sound Bites

  • "This is my framework."
  • "It's not selling, it's understanding."
  • "We have to lead them to the water and let them drink."
  • "It's about aligning values with actions."
  • "What's at stake if you don't change?"
  • "You have to get the prospect to see for themselves."
  • "Give yourself grace."

Chapters

[00:00] Exploring Motivation and Decision-Making Psychology

[02:28] Understanding Motivational Interviewing Techniques

[07:49] Aligning Values and Change in Sales and Therapy

[13:27] Navigating Resistance to Change

[20:29] The Power of Intrinsic Motivation

[23:16] Dr. Mary's Journey and Insights

[33:40] Advice on Success and Self-Compassion

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