Communication
May 28, 2026

Building Genuine Relationships in Sales and Business | with Larry Long Jr

In this episode of the 1% Edge podcast, Carlos Nouche and Larry Long Jr. discuss the importance of genuine relationships in business, especially in an AI-driven world.
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In this episode of the 1% Edge podcast, Carlos Nouche and Larry Long Jr. discuss the importance of genuine relationships in business, especially in an AI-driven world. They explore how to build and maintain these relationships, the role of platforms like LinkedIn, and the challenges faced by younger generations in developing interpersonal skills. Larry shares actionable tips for both individuals and corporate leaders to foster a culture of genuine connection and service, emphasizing that success comes from intentionality and effort.

Takeaways

  • Genuine relationships are built on trust and mutual support.
  • Creating raving fans is more valuable than just making sales.
  • Sales is fundamentally about service and support.
  • Building relationships requires intentional effort and consistency.
  • Using LinkedIn effectively can enhance relationship-building.
  • Younger generations may struggle with interpersonal skills due to less human interaction.
  • Practice is essential for developing relationship-building skills.
  • Corporate culture should prioritize genuine connections over transactions.
  • The little things in relationship building often lead to significant outcomes.
  • Taking action is crucial for personal and professional growth.

Titles

  • Unlocking the Power of Genuine Relationships
  • Building Trust in an AI-Driven World

Sound Bites

  • "It's about creating raving fans."
  • "Sales is service."
  • "Show me that you know me."

Chapters

[00:00] Introduction to Genuine Business Relationships

[02:18] Why Human Connection Still Matters

[06:05] Contacts vs Contracts in Business

[10:42] Building Trust Through Service

[15:20] Simple Daily Habits for Networking Success

[19:45] Using LinkedIn to Build Meaningful Connections

[24:30] Communication Skills in the AI Era

[29:15] Creating Cultures Focused on Service

[33:40] Getting 1 Percent Better Every Day

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