Building a World-Class Sales Culture | with John Screen

In this episode of the 1% Edge Podcast, Carlos Nouche and John Screen discuss the intricacies of building and maintaining a world-class sales culture. John shares insights from his 37 years at Titleist, emphasizing the importance of hiring passionate individuals, effective onboarding, mentorship, and the role of leadership in sustaining a positive culture. They explore how communication, recognition, and continuous learning contribute to employee engagement and loyalty, especially in a changing workforce landscape.

‍

‍Takeaways

• A world-class sales culture is built on loyalty and commitment.
• Hiring for passion and talent is crucial for success.
• Onboarding should be comprehensive and supportive.
• Mentorship plays a key role in employee development.
• Maintaining culture requires strong leadership and continuity.
• Effective communication fosters employee engagement.
• Recognition and appreciation are vital for morale.
• Investing in frontline managers enhances team performance.
• Continuous learning is essential for personal and professional growth.
• Creating a supportive environment helps retain top talent.

‍

Titles

• Building a World-Class Sales Culture
• The Art of Hiring for Passion

‍

Sound Bites

• "We were hiring the best of the best away."
• "It's the little things that add up."
• "You need to invest that time to improve."

‍

Chapters

[00:00] Introduction to Sales Culture

[03:39] Defining a World-Class Sales Culture

[06:40] Hiring for Passion and Talent

[09:25] Onboarding and Training Strategies

[12:24] Mentorship and Team Dynamics

[15:16] Maintaining Culture Through Leadership Changes

[18:21] Communication and Employee Engagement

[21:16] The Importance of Recognition

[24:32] Investing in Frontline Managers

[27:27] Continuous Learning and Growth Mindset

[30:13] Conclusion and Contact Information

‍